作為陳列師，陳列設(shè)計(jì)是什么？只是幾個(gè)包包的擺放嗎？ 是把貨品放在展柜上嗎？怎么隨性怎么擺嗎？怎么開(kāi)心怎么放么？

|到底什么是陳列的精髓？？？|

你以為陳列師真的只要靠天賦和先天審美來(lái)生存嗎？

NOOOOOO！

幾位頂級(jí)陳列師給你傳授他們的經(jīng)驗(yàn)寶典

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17條金句道破陳列行業(yè)所有精髓！ 

Rule1：Display design is the art of persistence.

–––設(shè)計(jì)是一門(mén)講究堅(jiān)持的藝術(shù)。要不斷地突破！不斷地嘗試！不斷摔倒后再爬起來(lái)的堅(jiān)毅的藝術(shù)！

Rule2：PLACEMENT……BE PRECISE. Display is all aboutselection, placement, creating a look, theatre and interest to the viewer.Ensure this is always done with flair and attention to detail. Poor detail willruin any display and damage the brand.

–––擺位要精準(zhǔn)！擺位是完全講究于對(duì)于物品的選擇、貨品的放置、給陳列整體創(chuàng)造一個(gè)造型、一個(gè)氛圍場(chǎng)景以及給觀看者一份興趣的事情。而這些事情完全是要糾結(jié)細(xì)節(jié)的?。?！細(xì)節(jié)決定一切！不夠考究的細(xì)節(jié)會(huì)毀了你的陳列還有你的品牌！

Rule3：USE EVERY OPPORTUNITY TO INSPIRE AND ENTICE.Everything we do in VM is to persuade our customers buying our inspiringlifestyle exhibit.

–––抓住一切機(jī)會(huì)和一切可能性去點(diǎn)亮你顧客的目光！吸引你的消費(fèi)者！記住，陳列師所做的一切都是為了最終引導(dǎo)觀看者成為最終的消費(fèi)者！我們要做的是讓他們買(mǎi)買(mǎi)買(mǎi)！買(mǎi)我們的產(chǎn)品！

Rule4：PREPARE ALL STOCK. Stock has to be pressed,steamed, polished etc. Preparing your merchandise well will ensure the maximumeffect and make your display twice as effective.

–––貨品準(zhǔn)備工作。所有貨品都要根據(jù)材質(zhì)做出相應(yīng)的熨燙清潔拋光！這樣會(huì)使陳列有事半功倍的效果，最大化放大你的營(yíng)銷效果！讓你的陳列極具影響力！

Rule5：SPACING….LETIT BREATHE.Careful spacing allows your focal points to be clear and allows the eye tofollow its route to your featured product. Overcrowding lessens the effect andmakes the eye confused. This in turn makes the display less successful.

–––留讓你的空間會(huì)呼吸！松弛有度的空間布局不單單會(huì)讓你的陳列達(dá)到基本的視覺(jué)舒適感，更會(huì)讓你陳列目的，也就是你最想突出的產(chǎn)品即刻跳入閱覽者的，布局過(guò)于緊湊達(dá)不到突出產(chǎn)品的效果；過(guò)于松散 會(huì)浪費(fèi)店鋪空間也無(wú)法完成良好的營(yíng)銷。

Rule6：LINING UP & ANGLES……KEEP THE RHYTHM.The products should be in line with the glass or walls. Angles need to bedeliberately placed and repeated in the display to give a repeat or ‘rhythm’.

–––排列與角度要有一定的韻律，體現(xiàn)節(jié)奏感。而節(jié)奏感需要通過(guò)產(chǎn)品之間多樣化的間距和成規(guī)律的重復(fù)感排列體現(xiàn)出來(lái)。排列產(chǎn)品的時(shí)候也要盡量將產(chǎn)品沿著玻璃或墻壁擺放。

Rule7：LESS IS MORE, DON’T OVER COMPLICATE. Knowwhen to stop, don’t use every idea, edit to give the most impact. The mosteffective displays have a clear colour theme and tell a easily understoodstory.

–––陳列師要學(xué)會(huì)化繁為簡(jiǎn)！做減法的藝術(shù)！不要過(guò)度復(fù)雜化。要有意識(shí)地進(jìn)行篩檢，要避免把所有的想法塞到一個(gè)陳列作品里。那樣只會(huì)讓過(guò)多雜亂無(wú)關(guān)的零碎想法將主要突出點(diǎn)淹沒(méi)。

Rule8：ALIGN TO YOUR BRAND IDENTITY. Don’t makePrada into Uniqlo. Know your brand.

–––要對(duì)品牌有準(zhǔn)確的定位。針對(duì)品牌的定位運(yùn)用相關(guān)定位的陳列手法。作為陳列室，你不能把Prada變成優(yōu)衣庫(kù)。你要了解你的品牌！

Rule9：ALIGN TO YOUR CUSTOMER PROFILE. Deliver all that you do to grabattention and align this towards your target customer.

–––做的陳列一定要與顧客匹配。你所做的一切都是為了吸引你的目標(biāo)顧客群，所以一定要知道你的目標(biāo)顧客群喜歡什么，想要什么！只有這樣才能真正地吸引到他們的注意力！ 

Rule10：KNOW WHEN TO BE CREATIVE AND WHEN TO BECOMMERCIAL. Creativity and commercialism must work together to deliver maximumsales results.

–––陳列師的身份將創(chuàng)意者和商業(yè)者融為一體的。只有在兩者之間找到平衡才有可能獲得最大銷售額。 作為陳列室，你要知道什么時(shí)候該發(fā)揮創(chuàng)造力，什么時(shí)候充滿商業(yè)細(xì)胞。

Rule11：BE METICULOUSLY CLEAN AND TIDY. Poor housekeeping ruinseven the most effective displays. Great housekeeping enhances the poorestdisplays.

–––細(xì)節(jié)處也要保證干凈整潔。保潔不到位會(huì)毀掉即使是最好的陳列。干凈整潔會(huì)提升即使是最差的陳列。

Rule12：3’S AND 5’S. In general group products in odd numbers, this willlook more artistic.

–––奇數(shù)排列。通常這種奇數(shù)的排列方式看起來(lái)更具藝術(shù)感。 

Rule13：LIGHT THE FOCAL POINT. Enhance your displayby lighting the focal points and making your viewer focus easily on yourfeatured products.

–––要有著重點(diǎn)！明暗對(duì)比，有局部的突出才可以！

Rule14：PYRAMID GROUPINGS. Practice and masterpyramid groupings, a basic of any display.

–––金字塔式排列。這是陳列的一個(gè)基本方式，一定要掌握！

Rule15：ASSYMETRY LOOKS MORE EXCITING THANSYMMETRY.  

–––非對(duì)稱的排列效果更好。 

Rule16：COLOUR……MAKE A STATEMENT DON’TOVERCOMPLICATE. Thesimplest colour themes look most dramatic.

–––色彩不要過(guò)于復(fù)雜。越簡(jiǎn)單色彩主題效果越好。 

Rule17：ALL RULES ARE MADE TO BE BROKEN ! The onlyabsolute rule in display is that every rule can be broken, as long as itsdeliberate.

–––沖破所有已有的規(guī)矩吧！唯一的規(guī)矩就是沒(méi)有規(guī)矩！陳列師們！玩起來(lái)吧！造！